Our next recommended task of the month is:
MACH TASK OF THE MONTH | March 2024 – Invite Your Clients and Prospects
Focus | Marketing
| Task | Connect with your clients and prospects and invite them to MACH! Easter week is a peak time for engagement, so make sure your clients are registering! |
| Why is it important? | Getting a good return on investment for the show is all about making connections with both current clients and new prospects. You have a connection with them, you have the product and services they want to see – an invitation to register that comes from you rather than us is the best way to encourage them to attend. |
| How to guide/Advice | All the systems and extras that we provide to support exhibitors in inviting their clients and prospects are free of charge and easy to use. Please see the detailed breakdown below: |
- Professionally designed email invitations and social media collateral
If you don’t have a design team or are not confident about getting something correctly laid out for social media then we can do it for you. An example of a generic advert is attached but we add your logo and stand number for you to personalise it
Order your free marketing assets Here
If you have ordered yours and not used them yet – Now is the time!
- Advice on email invitations
If you are inviting your connections via an email then we recommend you include the following information:
- Your Unique Registration URL
If you use this special registration link you can track who has registered for the show through your invitation- this is a great way to ensure your VIPs are going to be there, track the success of your marketing and arrange meetings in advance.
If you don’t know how to find your URL please refer to the Guide or email [email protected] and we can send you it.
- Pre-Book Parking
Remind your clients to pre-book their parking at the NEC using this link:
https://www.thenec.co.uk/visitors/parking-at-the-nec/
This will benefit both the visitor, who will get a discount off the price and you as those who have pre-booked parking are less likely to change their plans and not attend.
- Show Information
If you would like to include so general information about the show then please feel free to use the below:
MACH 2024, the UK’s national event for inspiring, innovating and connecting manufacturing, opens its doors at the NEC in Birmingham on 15 April 2024 and you can be part of it by registering now.
500+ exhibitors spread across six halls will be showcasing the latest manufacturing technology live and in action!
The show will feature a vibrant and thought-provoking seminar programme featuring an array of UK manufacturing specialists and the launch of the MTA’s new Knowledge Hubs initiative designed to speed up the adoption of new technologies and to transform production processes.
But don’t forget to include information on your stand, especially new products, show offers and competitions and why you are excited to be at MACH!
- Social Media
Get a post on social media – you will reach people beyond your database so it is a great way to start making new connections.
It doesn’t have to be complicated; ‘We are excited to be exhibiting at MACH 2024 on Stand Number; to register for free by Click Here. Come visit us!’
Don’t forget to add your unique URL – we can help if you are not sure how and make sure to tag in #mach2024.
Kind regards
Nicola